If the Swiss are leaders in mechanical technology, Citizen is the innovator in quartz technology, primarily with their Eco-Drive, which offers unstoppable power for some of the finest designs in Japanese watchmaking. Citizen manufactures every part of their quartz watches, and their watch empire manufactures one out of every four watches the world purchases every year. Not bad for a company named with the hope that every citizen would someday benefit from and enjoy their own luxury watch.
All Citizen watches carried by World Lux are powered by Eco-Drive. Citizen's Eco-Drive technology harnesses power from any natural or artificial light source and converts it into energy which is stored in the Eco-Drive energy cell. Your watch recharges continuously to run forever (for a power reserve up to 5 years on most models), so you'll never need a replacement battery!
